Natura was born from two passions – for relationships and for cosmetics – and its purpose is to promote well being well, that is, the harmonious relationship of the individual with his own body, with others and with the world around him.
Business conduct at Natura is oriented by the quest for sustainable development. This means producing consistent economic results, generating and distributing more wealth and caring for the environment.
Natura products and concepts stimulate well being well and are developed through the combination of science and popular tradition. They are safe, quality products that have a low environmental impact and are a pleasure to use.
Natura consultants are the first to consume the brand's products and are its main link with consumers. They sell through the relationship they establish with their customers, and use this relationship to disseminate the company's values and beliefs.
“We believe companies should exist to build a better planet and society.”
Alessandro Carlucci, executive president of Natura
“I joined Natura in 1997, soon after graduating. I was enchanted by the company's culture, beliefs and values, which are what made up my mind.”
Denise Coutinho, business unit director who joined Natura as a trainee
“Conscious consumption is a new way of seeing life, concentrating much more on what is truly necessary. We started to ask ourselves: how can we make a product focused on what is essential from the consumer's viewpoint?”
Fabiana Pellicciari, business unit director
“I am no longer responsible for placing, delivering and charging for the order. What is left is the role of delighting the customer, which is the essence of consulting.”
Rosi Da Dalto, Natura Consultant in Campinas (SP), about the Natura Network
“It is team work, in which everyone grows together. It requires a great deal of effort, but it is rewarding both in terms of income and personal growth.”
Carolina Mojica Perzaval, Natura consultant in Mexico