Penetration of Natura brand in Brazilian households 1 2 3
1 Source: Kantor World Panel. 2 Penetration is the percentage of households in the population represented in the survey who bought the brand in the specified period. 3 The panel represents 81% of the household population and 90% of the consumption potential in the country, according to the Target index. The Natura data were adjusted and the numbers revised in function of updates to the population profile.
Quality of relationships Consumers – Brazil and IOs
1 Source : Brand Essence/ Ipsos Institute. 2 Survey based on a quantitative sample of 3 thousand personal and household interviews in 50 markets. With the addition of small cities, the 2013 indicator lost comparability with the 2012 indicators. 3 Percentage of consumers giving the top score (Top1Box), on a scale from 1 to 5 points, to three aspects: satisfaction, intention to continue relationship with Natura and recommendation. 4 The loyalty index comprises top box in recommendation, top box in repurchase and top box in satisfaction. It takes into account consumers who bought and used Natura products in the last 12 months. 5 The preference index is measured in the main markets of the countries in which the IOs operate and surveys consumers aged between 25 and 55 years.