Commitment to what is essential

The growth of equality demands something more than economic growth, even though it presupposes it. It demands first of all ‘a transcendent vision of the person’… I am convinced that from such an openness to the transcendent a new political and business mentality can take shape, one capable of guiding all economic and financial activity within the horizon of an ethical approach which is truly humane… I ask you to ensure that humanity is served by wealth and not ruled by it.

Excerpt from Pope Francis’ message to the World Economic Forum, January 17, 2014.


In Brazil and worldwide, we are experiencing a growing desire for change. Amidst the absence of global leaders capable of offering viable alternatives to address the uncertainties our society faces, the words and presence of Pope Francis are emblematic. Irrespective of creed, the stance adopted by the first Latin American pope rapidly attracted global attention with its simplicity, its advocacy of essential issues and a quest for common good. It is significant that his historical reminder to the leaders of the world's major economies that our civilization is locked in a production model insensitive to fundamental societal questions demanding responsible solutions should have come from a spiritual leader.

Pope Francis' unexpected and transformational strength brings to mind the famous phrase of the French thinker André Malraux: “The 21st century will be spiritual or will not be”. Irrespective of the interpretations religiousness or spirituality may inspire, it seems clear that a transcendent vision of mankind is linked fundamentally with the renewal of ethical principles. A much needed mindset that guides individual, social, business and government actions in the light of altruism. And that revives hope, driving an effective quest for new, more humane and supportive forms of managing public and private activities.


Board of Directors

Standing, from left to right
Julio Moura Neto
Guilherme Peirão Leal
Luiz Ernesto Gemignani
Marcos Lisboa
Pedro Luiz Barreiros Passos
Antonio Luiz da Cunha Seabra
Raul Gabriel Beer Roth
Plínio Villares Musetti
and Roberto Oliveira de Lima

As an organization that has always been committed to life, Natura identifies with this yearning for transformation, enabling forms of development capable of addressing our current economic, social and environmental challenges. Our governance model has evolved, enabling us to face the future with greater confidence. Our contribution is reflected not only in our business conduct, but also in the concepts behind our products. In this context, innovation has been, is and will continue to be key to our strategy. The expression of Natura’s identity, it drives evolution in every aspect of the company's activities. This is evident in the company’s new research center in New York, complementing the existing centers in Cajamar (São Paulo) and in the Amazon region. Natura is also commemorating the first year of its integration of the Australian brand Aesop, which has blended perfectly into our culture, introducing new creative approaches to the Natura universe and boosting our potential to impact new audiences and geographies.

It has become increasingly evident that we have an enormous opportunity to take our value proposition to new frontiers. The significant results and the recognition our operations have gained in Latin America are encouraging, but we are aware that our continued success will depend on the development of new capabilities throughout the decade.

In Brazil, we undertook major investments to prepare Natura for a further cycle of business evolution, with the inauguration of new facilities in São Paulo and the Ecoparque, an industrial park located in Pará, aimed at attracting companies interested in developing sustainable businesses, as well as fomenting local enterprise.

Based on our results and our promising initiatives in 2013, we reaffirm our conviction that Natura will continue to seek responses to the concerns which drive our commitment to well being well. We wish to join forces with all those who share these same ideals so we may build a world in which quality of life is simply essential.

Antonio Luiz da Cunha Seabra
Pedro Luiz Barreiros Passos
Guilherme Peirão Leal

Founding Partners