Natura was born from two passions – for relationships and for cosmetics – and its purpose is to promote well being well, that is, the harmonious relationship of the individual with his own body, with others and with the world around him.
Business conduct at Natura is oriented by the quest for sustainable development. This means producing consistent economic results, generating and distributing more wealth and caring for the environment.
Natura products and concepts stimulate well being well and are developed through the combination of science and popular tradition. They are safe, quality products that have a low environmental impact and are a pleasure to use.
Natura consultants are the first to consume the brand's products and are its main link with consumers. They sell through the relationship they establish with their customers, and use this relationship to disseminate the company's values and beliefs.