Doing our sums

A tool that calculates waste and deject generation is one of the innovations in Batura’s initiatives to manage solid waste

Waste generation
(g/unit produced)

An environmental impact calculator is one of the allies the Natura innovation team relies on in the new product development phase. Used since 2010 to measure greenhouse gas emissions, the tool has evolved and now also provides key information on waste generation.

By including information about the materials to be used in a product, it is possible to compare the impact of different technologies and raw materials, using this information for decision making in the product development process.

“Waste management is a complex issue for all companies. Our challenge in the future will be literally to close the life cycle for all our products, ensuring that the waste generated returns to our chain or to one having similar or greater added value”, Gabriela Fleury, Sustainability manager, explains.

The basis for building the strategy was the waste generation inventory developed by Natura to quantify the volume of waste generated in three of the main phases of itschain: manufacturing processes (internal and third party); product distribution; and use and disposal by consumers. With data collected from three consecutive years, it is now possible to identify the kind of waste generated at each stage of the value chain and how it is disposed of.

The strategy is aligned with Brazil’s national solid waste policy. In addition to its own initiatives, Natura supports measures promoted by Abihpec, the Brazilian cosmetics, fragrances and toiletries industry association, to ensure compliance with the policy.

The production stages and their impact on waste generation

Raw material supply

Generated by suppliers and not included in the Natura inventory due to the complexity of the model and the premise of shared responsibility incorporated into Brazilian national solid waste policy.

It should be noted that supplier waste management is one of the items monitored in the company’s supply chain development program Qlicar (Quality, Logistics, Innovation, Competitiveness, Environmental, Social and Relationship) –, and that the quantity of waste generated and its disposal are managed by the suppliers themselves.

Own waste generation

Waste generated in Natura processes and facilities.

Around 93% of this volume is recycled and reused in Natura's or in other companies'production processes.

Transport and distribution

This waste consists mainly of the boxes used to ship consultant orders and the paper used in printing the Natura magazine.

Use by the consumer

The final link in the chain and the most challenging for industry because it represents the greatest percentage of waste generation.

This includes product use and post-consumption product and packaging disposal by the consumer.

Natura is working on a reverse logistics planfocused principally on building a management model capable of transforming waste into new business opportunities. It is expected that the plan will be launched in 2014.